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About HERO Movement

Movement / Wellness / Adventure

Welcome to HERO Movement

Luke here – Movement Coach & Content Creator.

Hero Movement is a place where I explore & share ideas in the things that I’m passionate about – mainly movement, wellness, and adventure. I currently do that through free articles & videos on the blog, and via my coaching platform on the Playbook app.

I started the site in 2013, born from my quest to overcome various chronic health challenges. My hope is to use the lessons learned to help everyday heroes like yourself unlock freedom of movement, seek adventure and live a healthy, heroic lifestyle – whatever that looks like to you!

Ultimately, so you can choose your own path, build a community of heroes, and make the world a nicer place to inhabit.

Three Cornerstones

Of Healthy, Heroic Living:

Through online training plans, movement coaching, articles & video tutorials, 

we tend to explore & share ideas in three key areas:


Building a body you can rely on, with a strong foundation of functional strength, mobility, and endurance. So you have the freedom to move however you want, without pain or restrictions.


Nourishing the body & mind from the inside out. Exploring mindfulness, breathwork, nutrition approaches, recovery protocols, and more.


Taking the road less traveled and embarking on an adventurous, fulfilling lifestyle. Unleashing your creativity and doing more of the things you love, with the people you love.

👉 How to Get Started at Hero Movement:

Step 1

Hundreds of free blog posts, in-depth guides, video tutorials & podcast episodes.

Step 2

Movement & mobility sessions, nutrition guides, recovery resources and more, straight ot your inbox.

Step 3

All my movement & mobility programs in one place, plus access to 150+ other coaches and 1000’s of workouts.

🙋🏻‍♂️ About Luke Jones

Luke Jones Hero Movement Tree Crawl

Luke Jones is a Movement Coach & Online Content Creator at Hero Movement.

Upon graduating from Imperial College in 2013, he pursued a career in the health & fitness space, qualifying as a Nutritionist, Personal Trainer and Movement & Mobility Specialist. 

He created Hero Movement (formerly Health Room) to explore and share ideas in all things movement, wellness and adventure, and to document his recovery from various health challenges and nagging injuries. 

Alongside creating content from the blog and online coaching, he also consults with health & fitness brands as a freelance writer, collaborating with the likes of Gymshark, Naked Nutrition and more.

When he is not creating content, you’ll likely find Luke by the sea, with loved ones, or mid-meal.

Take the next step on your hero's journey

Kickstart your hero’s journey with a week of free movement & mobility sessions, nutrition content, breathwork drills, habit guidance and more:

Improve Squat mobility

breathwork + zone 2 training

Shoulder mobility routine


Build functional strength

develop rotational power

support recovery + wellbeing

THE HERO APP. Build heroic strength, mobility & endurance. 1,000+ coaches, 20,000+ programs.