I’m Luke 

Movement & Mobility Coach
Online Content Creator

LUKE JONES Hero Movement Headshot


I like helping people move, eat & live mindfully

As a former broken athlete on the road to recovery, and a qualified Nutritionist & Personal Trainer – I spend my time exploring the world of movement & wellbeing. To find out what really works and share the best bits with you – the wellness warriors, movement enthusiasts & adventurers of the world. Through articles, videos, podcasts, courses & online coaching, my big goal is to learn & grow. And whilst I’m at it, help equip you with tools that allow you to become the HERO of your own story.  

As seen in

mind body green Luke jones hero movement
Livestrong luke jones hero movement
medium logo
thrive magazine hero movement
no meat athlete


Qualifications + achievements


Luke's Story

I was born in a small town in South Wales, and movement was a big part of my life from a young age. I was fortunate enough to train and compete in a range of sports – athletics, football, MMA, Thai Boxing and BJJ. I also loved the outdoors, climbing trees and being in the sea. Not much has changed there.

In my teens I became fascinated in the other practices that could impact my performance and wellbeing – diving into strength training, nutrition, yoga, personal development and beyond. I took inspiration form the likes of Kelly Starrett, Ido Portal, Paul Chek, and many more. 

As I entered my 20s, I developed autoimmune health issues, forcing me to take a step back and re-examine my ‘go hard or go home’ approach to physical training, and the direction my life was heading. It was a blessing in disguise that lead to the creation of HERO Movement. 

The site started as a way for me to document my journey exploring and sharing ideas (largely for my own benefit). It amazes me that it’s since grown from a few blog posts on a free WordPress site, to 100s of articles, multiple online courses and coaching clients around the world. 

The central theme has always been to examine what it means to be the hero of your own story. How can we move freely, live healthily, lead adventurous lives, and help others do the same? It’s not necessarily something we’ll ever figure out completely, but it’s fun trying! If you’d like to come along for the journey, it would be an honour to have you. 



get in touch

on the socials

for questions / comments / ideas

via email

for collabs / media / coaching

Take the next step on your hero's journey

Kickstart your hero’s journey with a week of free movement & mobility sessions, nutrition content, breathwork drills, habit guidance and more:

Improve Squat mobility

breathwork + zone 2 training

Shoulder mobility routine


Build functional strength

develop rotational power

support recovery + wellbeing

THE HERO APP. Build heroic strength, mobility & endurance. 1,000+ coaches, 20,000+ programs.